On Saturday, a silver Peugeot was driving down Apless Lane in Worlds End when it suddenly veered off the tarmac and through the gates of the Chairmakers Arms.
The vehicle flipped over and flew into the bay window of the pub, leaving the driver with potential spinal injuries.
Landlord Angus Reid and his wife Sherry were inside the pub drinking their coffee when they saw the car spinning in mid-air, sending debris across the floor.
Angus said: ‘I tried to get the doors open but had no chance, they were jammed and crushed.
‘My wife was on the phone to the emergency services but the occupant was unconscious and looked in a bad way.
‘The driver regained consciousness and I spoke to him, reassuring him to stay still and explained what was happening as he was quite disillusioned and in a lot of pain.
‘He was screaming that his back hurt and there was other injuries I could make out but couldn’t get close enough to do anything about it.’
Emergency services soon arrived on the scene and cut the driver out of the car.
A spokesman for South Central Ambulance said: ‘We received a 999 call at 08.59am on Saturday, February 27, with the caller reporting a car had left the road at speed, hit The Chairmakers Arms and ended up on its roof in the pub’s car park.
‘We sent two ambulances, a paramedic team leader in a rapid response vehicle and the Hampshire and Isle of Wight Air Ambulance critical care car to the incident.
‘The driver, a male aged around 40-years-old, had sustained potentially serious spinal injuries and less serious arm and facial injuries.
‘Following initial treatment at the scene, he was then taken to the major trauma centre at University Hospital Southampton.’
According to Angus, this is the second major accident in three months along this road.
The pub will need a new bay window and a host of other repairs must be carried out.
All of this must be done within six weeks, says Angus, as the government is set to allow pubs to serve outdoors next month.